In 2019, the 100th anniversary of the founding of the Bauhaus was celebrated. The Bauhaus Foundation (Endowment) marked this significant milestone with a series of events and exhibitions held in Germany, Israel, the United States, and Argentina—countries where the Bauhaus had a profound influence on design. This anniversary provided an opportunity to reinforce and promote the modernist and innovative principles of the Bauhaus.

The proposed concept framed the Bauhaus anniversary event as a 'design celebration' in which iconic Bauhaus elements were infused with concepts like joy, soul, innovation, and the enduring ideals of modernism. By making design history and elements more visually appealing, this concept aimed to broaden the Bauhaus's appeal to a wider audience and, consequently, expand its fanbase.